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The Trivals

Baker's Leaf · 2025

287 to 4,200 followers. One bakery. Nine months.

How we took Baker's Leaf from a quiet local page to Kathmandu's most recognised Australian bakery brand.

Sector
Bakery & hospitality
Market
Nepal
Engagement
9-month campaign
Services
Social strategy, Bilingual content, Paid social, Brand partnerships, Web
Baker's Leaf — 287 to 4,200 followers. One bakery. Nine months.

The starting point

Baker's Leaf was already posting. It just wasn't working. Content was going out, but with no strategy behind it: no consistent voice, no data-led decisions, and no plan connecting social media to actual sales. The page existed. The growth didn't.

What we did

  1. 01

    Built one cross-brand strategy covering both the retail bakery and the training academy, so a single voice carried across both.

  2. 02

    Moved to bilingual, geo-focused content in English and Nepali, which deepened local relevance and widened reach.

  3. 03

    Optimised against performance rather than instinct: every post informed by what the data showed, not guesswork.

  4. 04

    Delivered the full digital build-out — social profiles, brand partnerships, and a new website from the ground up.

The result.

9-month campaign

0114.6×Follower growth in 9 months287 to 4,200+ followers, built through consistent posting, localised bilingual content, and a brand voice people actually wanted to follow.
0239%Increase in online cake ordersA direct result of targeted campaigns and a stronger online ordering presence across social and delivery platforms.
0356%Increase in footfallSocial content drove real people through the door, not just likes on a screen.
0459%Sales growth from B2B supplyA dedicated push to grow supply relationships with cafés, hotels, and restaurants across Kathmandu.
05146Conversations at $0.11 per result146 real enquiries from one campaign, for a total spend under $16. Not a cumulative number, and not a projection.

How this was measured. Follower, footfall and sales figures cover the nine-month engagement. The 146 conversations and $0.11 cost per result are from a single messaging campaign with spend under $16, reported from Meta Ads Manager — not a cumulative total across the account.

Four moving parts, one consistent brand.

  1. 01

    Cross-brand strategy

    One voice across Baker's Leaf's retail bakery and its training academy, so the two halves of the business stopped competing for attention.

  2. 02

    Bilingual, geo-focused content

    English and Nepali, written for Kathmandu rather than translated into it. Local relevance drove the reach.

  3. 03

    Performance-driven optimisation

    Every post informed by data, not guesswork. What worked got more budget; what did not was cut.

  4. 04

    Full digital build-out

    Social profiles, brand partnerships, and a new website built from the ground up to catch the demand the campaign created.

The work

Case study cover: 287 to 4,200 followers in nine months
The starting point: posting without a strategy behind it
14.6× follower growth in nine months
39% increase in online cake orders
56% increase in footfall at the Maitidevi store
59% sales growth from the B2B supply chain
146 conversations at $0.11 per result in Meta Ads Manager
The approach: four moving parts, one consistent brand
Next case studySSS Global

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