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The Trivals

Work

Case studies. Proof over promises.

Every project starts with the commercial problem and ends with what moved. Where a number is not ours to publish, we say so.

Sector
Market

8 case studies

Baker's Leaf — 287 to 4,200 followers. One bakery. Nine months.

Bakery & hospitality

Baker's Leaf

287 to 4,200 followers. One bakery. Nine months.

How we took Baker's Leaf from a quiet local page to Kathmandu's most recognised Australian bakery brand.

14.6×Follower growth in 9 months39%Increase in online cake orders

Recruitment & migration

SSS Global

Making an ethical recruiter look like one.

Print and brand collateral for a Melbourne recruitment and migration firm placing skilled hospitality workers in Australia.

Brand collateralPrint designCopywriting
Himalayan Roast — A local roaster that stopped competing on price.

Speciality coffee

Himalayan Roast

A local roaster that stopped competing on price.

Repositioned a commodity roaster into a single-origin brand cafés were willing to pay a premium for.

+38%Average wholesale price per kg2.4×Inbound café enquiries
Northbound Outdoors — Seventeen years of goodwill, invisible online.

Retail

Northbound Outdoors

Seventeen years of goodwill, invisible online.

Took an established gear retailer from word-of-mouth to a search and social engine that fills the store.

+212%Organic sessions year on year-41%Cost per acquisition
Kora — A remittance app in a category nobody trusts.

Fintech

Kora

A remittance app in a category nobody trusts.

Built a brand and launch campaign around the one thing competitors would not put in writing: the real rate.

61kDownloads in the first quarter+44%Onboarding completion rate
Verdant — Selling software to farmers who had never bought software.

Agritech

Verdant

Selling software to farmers who had never bought software.

Replaced feature-led marketing with a field-first content system and tripled qualified demos.

3.1×Qualified demo requests-33%Sales cycle length
Atlas Property Group — Twelve developments, twelve unrelated brands.

Property

Atlas Property Group

Twelve developments, twelve unrelated brands.

Unified a fragmented property portfolio under one architecture without flattening what made each site sell.

-56%Annual marketing production cost+27%Enquiry-to-inspection rate
Mera Health — A clinic network that sounded like a hospital.

Healthcare

Mera Health

A clinic network that sounded like a hospital.

Warmed a clinical brand into something families choose, and doubled appointment bookings.

2.0×Online appointment bookings+64%Branded search volume

Have a challenge worth solving?

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